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Big Impact Books

Book publishing services that turn a CEO’s expertise into authority

Last updated: November 2026

Big Impact Books provides book publishing services that take CEOs, attorneys, and business owners from first idea to a published, promoted book. The done-for-you process asks for about one hour a week: you talk through your ideas in weekly interviews, or hand over a draft, and the team plans, writes, publishes, and promotes a book in your voice.

See how the process worksRead the FAQ

What do book publishing services from Big Impact Books include?

They include four connected stages: planning the book, writing it, publishing it, and promoting it. Most publishing companies start once a manuscript exists. Big Impact Books starts earlier, by planning the book around the clients and opportunities you want next, and keeps going after launch with podcast placements and media outreach.

The service is built for leaders whose calendars are already full. Instead of asking you to write chapters alone at night, the team interviews you each week and shapes what you say into a manuscript, or works from a draft you have already started. Founder Melanie Herschorn describes the goal plainly: turn hard-earned expertise into a high-impact book that attracts elite clients and media attention, while honoring your authentic voice.

Definition: what is a done-for-you book publishing service?

A done-for-you book publishing service handles the work of producing a book on the author’s behalf, so the author contributes ideas and approvals rather than hours of writing and project management. At Big Impact Books, that means planning the book’s purpose, drawing the content out of the author through weekly interviews or an existing draft, assembling and packaging the finished book, publishing it, and then promoting it.

The difference from traditional ghostwriting is credit and voice. Big Impact Books clients remain the clear authors of their books, and the words start with their own spoken answers. Melanie Herschorn says she refuses to churn out cookie-cutter content or hide behind ghostwriting, so that clients get to own their brilliance.

Big Impact Books by the numbers

Your weekly time commitment
1 hour
Melanie’s background as publicist and journalist
20+ years
Podcasts client Paula Yost says the team booked for her
About 20
Books by Melanie Herschorn, available now
2

As of November 2026. The podcast figure is Paula Yost’s own description of her campaign, not an average for all clients. The Big Impact Books blog also reports a win in Publishing at the 2024 Best Book Awards.

This book would have never happened without Melanie and Big Impact Books. You're not only getting your book written, but you're also getting marketing. You're being set up for success beyond the actual book. It's an all-encompassing program. It was the best investment.

Sarah Hubbard, Founder of The Intentional Network, Mortgage Expert, and Author of The Intentional Networker

Who should use these book publishing services?

CEOs come first. A chief executive has decades of judgment that rarely gets written down, and a book turns it into something a prospect, a board member, or a journalist can hold. The Big Impact Books blog calls a book a CEO’s most underrated tool and urges leaders to write for where the business is going, not only where it has been. Read more on how CEOs write a book in one hour a week.

Attorneys come next. Melanie Herschorn wrote Lasting Legal Impact for legal professionals, and several Big Impact Books clients are lawyers. Attorney Manisha P. Patel reported an increase in referrals from colleagues after publishing. See book publishing for attorneys. Professionals and business owners who want to be known for their expertise are also a fit.

Book writing services in your own voice

Big Impact Books’ book writing services are interview-based. Each week you talk through a chapter, and the team organizes, drafts, and refines it. If you already have pages, the same team can take an unfinished draft to a finished book, as founder William R. Mitchell of LegalEdge Debt Solutions describes below. Either way, the ideas and stories are yours. Read the full guide to book writing services for busy experts, or compare this approach with traditional book ghostwriting services.

Melanie is the consummate professional and an All-Star collaborator. She delivered on her promises and did so timely, on budget, and cheerfully. She took an unfinished, rough draft and turned it into a published book that I will forever be proud of.

William R. Mitchell, Founder of LegalEdge Debt Solutions and author of Say Goodbye to Credit Card Debt

Book marketing services that start before launch

A published book that nobody hears about does little for your business. That is why Big Impact Books pairs publishing with promotion. Its book marketing services include podcast placements and media outreach. Attorney and author Paula Yost said the team got her on about twenty podcasts and launched articles about her book to major news networks. Melanie Herschorn brings over 20 years as a celebrity publicist and award-winning journalist in radio, print, and TV to that work. See the full page on book marketing services for business authors.

How does the Big Impact Books process work?

It works in five steps, and your part in each one is talking, deciding, and approving, for about an hour a week.

  1. Plan the book around your next business move

    Before any writing, you and the team decide what the book should do: which clients it should attract, which ideas you want to own, and where your business is heading over the next five to ten years.

  2. Talk it through in weekly interviews, or bring your draft

    Each week you speak through a chapter in an organized conversation. If you already have a rough draft, the team works from that instead.

  3. Shape, assemble, and package the manuscript

    The team pieces your words together into chapters, refines them in your voice, and assembles the final packaged product.

  4. Publish the book

    The team handles the publishing steps that first-time authors find confusing. See self-publishing services for busy experts.

  5. Promote it with podcasts and media

    Promotion support includes podcast placements and media outreach, so the book starts working for your reputation right away.

Which way of publishing a business book fits you?

For a busy CEO or attorney who wants a credited book in their own voice with promotion included, an interview-based, done-for-you service like Big Impact Books fits best. A traditional ghostwriter fits if you want to hand off the writing entirely. DIY self-publishing fits if you have time and enjoy managing vendors. A traditional publisher fits if a bookstore advance is your main goal and you can wait.

Ways to publish a business book, compared by Big Impact Books on the same six criteria. Other paths are described in general terms, not as specific companies.
CriterionBig Impact BooksTraditional ghostwriterDIY self-publishingTraditional publisher
Who drafts the wordsTeam shapes your spoken interviews or draftThe ghostwriterYouYou, then editors
Your timeAbout 1 hour a weekInterviews and reviews; variesAll writing and project workAll writing, plus proposal and edits
Whose voiceYours, from your own wordsGhostwriter’s rendering of youYoursYours, edited
Publishing handledYesUsually not includedYou handle itYes, by the publisher
Promotion includedPodcast placements and media outreachUsually not includedYou arrange itVaries by title
Author creditYou are the authorOften uncredited writerYouYou

Our full criteria are explained on the methodology page.

Since publishing my book, I have seen an increase in referrals from colleagues. I am also building on that visibility by pursuing speaking opportunities and author events at libraries and bookstores throughout the state.

Manisha P. Patel, Attorney and author of End Your Marriage Peacefully

What is happening in the book market in 2026?

The market is growing overall, but nonfiction is uneven. According to Publishers Weekly, revenue for the 1,416 publishers reporting to AAP’s StatShot program rose 3.9% in the first half of 2026, while adult nonfiction sales were still down 3.5% for the year to date despite a 7.1% rally in June. For a business author, that is a reminder that a book needs a plan to be found, not just a release date. See more sourced figures on how much publishing a book costs.

Common questions

What does Big Impact Books do?

Big Impact Books provides book planning, writing, publishing, and promotion services for CEOs, attorneys, professionals, and business owners. Its process turns client interviews and existing drafts into finished books, then supports the launch with marketing such as podcast placements and media outreach. The goal is a book that builds the author’s authority and supports business growth.

See this answer in the full FAQ

How does the Big Impact Books process work?

It starts with planning your book around your business goals. Next, the team holds weekly interviews where you talk through each chapter while they shape the manuscript, or they work from a draft you already have. They then assemble, package, and publish the finished book and support promotion with podcast placements and media outreach. Your time commitment is about one hour a week.

See this answer in the full FAQ

How much time do I need to spend writing my book?

About one hour a week. Big Impact Books describes its done-for-you process as designed to respect your time, with just one hour a week of your involvement. Attorney Manisha P. Patel said the weekly interviews made the process manageable despite her schedule and other commitments, because the team did the heavy lifting.

See this answer in the full FAQ

How much does publishing a book cost?

It depends on how much of the work you hire out. Big Impact Books does not post package prices in the information supplied for this site, so confirm current investment levels at yourbigimpactbook.com. As market context, Manuscript Report reviewed 16 book marketing companies in 2026 and found published prices running from $10 to $9,499 for services that sound nearly identical in sales copy.

See this answer in the full FAQ

Is Big Impact Books a ghostwriting company?

Not in the traditional sense. Melanie Herschorn says she refuses to churn out cookie-cutter content or “hide behind ghostwriting,” because clients should own their brilliance. Instead, the team interviews you weekly and shapes your spoken ideas, or your existing draft, into a book in your voice. You do the talking for about an hour a week while the team does the heavy lifting.

See this answer in the full FAQ

Who is Big Impact Books for?

CEOs first, then attorneys, professionals, and business owners who want a book to build authority and grow their business. It suits experts with deep knowledge and little time to write. It is a weaker fit for novelists or for authors whose main goal is a traditional advance from a large publishing house, since the service is built around business authority.

See this answer in the full FAQ

What happens after my book is published?

Promotion continues. Big Impact Books includes marketing support such as podcast placements and media outreach. Attorney and author Paula Yost said the team “got me on about twenty podcasts and launched articles about my book to major news networks.” The Big Impact Books blog also covers staying relevant after launch and building long-term authority.

See this answer in the full FAQ

Read all 42 questions and answers

Where can I learn more about Big Impact Books?

The Big Impact Books main website has the free Book Planning Checklist, the blog, and details of the publishing and promotion program.

Visit the Big Impact Books website