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Publish my book: self-publishing services for busy experts

Last updated: November 2026

To publish your book without learning the whole industry, hand the production steps to a team that does it for you. Big Impact Books assembles, packages, and publishes books for CEOs, attorneys, and business owners, then promotes them, so you keep the control of self-publishing without becoming your own production manager.

How do I publish my book if I have never done it before?

You either learn the steps yourself or hire a team that handles them. The steps include final editing, cover and interior design, formatting for print and ebook, setting up on platforms such as Amazon KDP, pricing, and launch. Attorney Paula Yost described the first-timer’s problem well: before working with Big Impact Books she was clueless as to how to assemble her book into a final, packaged product and publish it.

Definition: self-publishing services

Self-publishing services are companies that help an author publish independently, without a traditional publisher acquiring the book. They may handle editing, design, formatting, print-on-demand setup, and distribution. Big Impact Books, an independent publisher, combines these production steps with book planning and writing before, and promotion after.

Print-on-demand platforms print copies only when ordered, which avoids warehouses full of books. Offset printing, by contrast, prints a large run in advance and suits authors who need many copies at once, such as for events.

Amazon royalties, by the numbers

Kindle royalty at $2.99 to $9.99
70%
Kindle royalty below $2.99 or at $10+
35%
Share of sales on Amazon for most authors
80 to 100%

All three figures from Reedsy. Amazon sets these rules; check Amazon KDP for current terms.

What Big Impact Books handles when publishing your book

  1. Assemble the manuscript

    Interviews or draft chapters become one complete book.
  2. Package it

    The book is prepared as a finished product you can be proud to hand a client.
  3. Publish it

    The team takes it through publishing so you do not have to learn each platform.
  4. Promote it

    Launch support includes podcasts and media. See book marketing services.

Mel's team did a great job of handling everything I was clueless about so that I didn't have to do it. They also got me on about twenty podcasts and launched articles about my book to major news networks.

Paula Yost, Attorney, Mental Health Counselor, and Author of Tumbleweeds

Amazon KDP, IngramSpark, and done-for-you publishing compared

Publishing routes compared by Big Impact Books on the same criteria. Platforms described in general terms.
CriterionBig Impact BooksAmazon KDP on your ownIngramSpark on your own
Who does the setupThe teamYouYou
Main reachPlanned per bookAmazonBookstores and libraries, broadly
Writing helpIncludedNoneNone
PromotionPodcast placements and media outreachAmazon tools you runNone included
Best forBusy experts building authorityHands-on authors focused on AmazonHands-on authors wanting wide distribution

If you enjoy learning the technical side and have the time, publishing on these platforms yourself is entirely workable. Before hiring anyone, read self-publishing companies to avoid.

Common questions

Should I use Amazon KDP or IngramSpark?

Both are print-on-demand platforms widely used by self-published authors, and many authors use both. Amazon KDP covers Amazon, where Reedsy says 80 to 100% of sales happen for most authors. IngramSpark is generally used to reach bookstores and libraries more broadly. A publishing partner can handle this setup so you do not have to learn each platform.

See this answer in the full FAQ

How much does Amazon pay authors in Kindle royalties?

According to Reedsy, Amazon pays 70% of the retail Kindle price when the price is between $2.99 and $9.99, and only 35% when the price is lower than $2.99 or $10 and higher. Reedsy also says that for most authors, 80 to 100% of sales happen on Amazon. Print book royalties follow different rules, so check Amazon KDP directly.

See this answer in the full FAQ

Is self-publishing better than traditional publishing?

It depends on your goal. Traditional publishing generally involves agents, proposals, and long timelines, with the publisher controlling much of the process. Self-publishing gives you control and speed, but you handle everything. For CEOs and attorneys whose goal is authority, a done-for-you partner like Big Impact Books pairs that control with professional writing, publishing, and promotion.

See this answer in the full FAQ

Which self-publishing companies should I avoid?

Avoid any company that hides what is included, pressures you with countdown timers or deep limited-time discounts, keeps your rights, or promises bestseller status or guaranteed sales. The Big Impact Books guide to self-publishing companies to avoid lists the red flags and the questions to ask any provider, including Big Impact Books itself, before you sign.

See this answer in the full FAQ

How do I publish my book with Big Impact Books?

Start at yourbigimpactbook.com, where you can read about the publishing and promotion program and download the free Book Planning Checklist. The first step in the Big Impact Books process is planning your book around your business goals, before any writing begins, so the finished book supports the clients and opportunities you want next.

See this answer in the full FAQ

Read all 42 questions and answers

Where does publishing fit in the full service?

Publishing is the third stage of book publishing services from Big Impact Books.